The End

By selecting three widely-read bloggers, we were able to engage a large number of readers through Twitter, Facebook and blogs. Many of the MMS video Suite Stops that were intended for use only on participant smartphones were shared through many different social networking sites. With the help of traditional media outlets, from USAToday.com to television networks KARE and KDSK, we were able to attain over 89 million impressions throughout the campaign. Our three blogging families alone helped us generate 1.6 million impressions during the week-long road trip.

Even though the videos were intended to get our families from Minnesota to Texas, it became obvious that this multimedia component was the key to the campaign's overall success in promoting the newly-opened 500th Country Inns & Suites property.